Creators and ownership on site for content, Kurt Busch interview, and Formula Drift ride-alongs
LAS VEGAS (September 16, 2026) Vegas Inferno, Las Vegas’ esports and gaming culture organization, was invited by Las Vegas Motor Speedway to attend The Bullring Reignited grand re-opening at The Bullring, celebrating the return of the historic short-track oval after its repave.
Inferno ownership Jairo Urcuyo (CEO) and Zachary Fite attended alongside Inferno creators and drivers Deano, Jackson, and Kryptix. The team captured on-site content throughout the program, conducted an interview with NASCAR Hall of Famer and Las Vegas native Kurt Busch, and took part in Formula DRIFT ride-along laps as drifting sessions opened to guests.
The Bullring Reignited program featured remarks from Clark County and Speedway leadership, racing partners, and special guests, including Kurt Busch and Formula Drift President Ryan Sage , followed by a ribbon cutting and media availability.
“The Speedway inviting Inferno into The Bullring Reignited meant a lot,” said Jairo Urcuyo, CEO of Vegas Inferno. “Our creators and drivers got to be part of a real Vegas racing moment, talk with Kurt, and experience Formula Drift from the passenger seat. This is exactly the kind of crossover we want for our community: gaming culture meeting the track.”
Inferno’s presence continues the organization’s push across motorsports and live activations in Las Vegas, including its eNASCAR program and creator-led coverage of race-week and trackside moments.
For more on Vegas Inferno, visit lvinferno.com.
About Vegas InfernoVegas Inferno is a Latin-owned Las Vegas esports and gaming culture organization spanning competitive teams, creators, content, community, and live events. Motto: Ignite Your Fire.
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